2020
LPK
Team:
Jessica Owen Stephens,
Morgan Cavanaugh,
Shannon Gault,
Alex Lohmann, &
Emily Rodgers.
Media:
Illustrator and Photoshop.
Pampers Swaddlers diapers embrace the softness parents love while adding a whimsical touch of the woodlands. Transforming from their classic all-white design, these diapers now showcase endearing illustrations featuring tender moments between mom and baby pairs of forest animals.
Our goal was to create illustrations that were gentle, rounded, and endearing. We've illustrated the animal's shapes with adorable, baby-like forms, delicately adorned with soothing pastel pinks and blues.
Foxes
Our aim was to soften the typically sharp and sleek features associated with foxes, rendering them in a more approachable and friendly manner.
Deer
We illustrated the deer's defining feature, their antlers, to resemble soft leaves on winding branches. We intended to embrace the charming attributes of baby fawns, such as their sweet little tails and delicate, tiny legs.
The cast of critters
Our ensemble of woodland creatures perfectly complements the bouncing spirit of the little ones who wear Swaddlers. Each animal is depicted in play, as well as tenderly nestled with their parent.
To craft this cast of critters, we employed expressive brush strokes and a curated collection of textural enhancements. In deference to Swaddlers' original all-white design, we maintained a subdued and airy color palette in alignment with the brand's established standards.
Flip through my sketchbook and unused characters below
